http://www.businessweek.com/investor/co ... 611772.htm
It was time to get investors to buy a precious metal they'd shunned for a generation, Christopher Thompson, the World Gold Council's new chairman, told him that day. The key was dividing bars of gold into securities tradable on the New York Stock Exchange. He wanted Burton to lead the effort, in no small part because of his connections with institutional investors. Gold was then trading at about $328 an ounce in London.
"I was convinced that there was a market for the man on the street who would buy a lot of gold if he could find an easy way," says Thompson, 62.
History shows that when the price of an asset takes a parabolic climb like gold's has, it's eventually bound to crash, according to Mark Williams, an executive-in-residence and master lecturer at Boston University's finance and economics department. And when it does it's almost always the smaller, individual investors that get out too late, he said.
As much as half of the gold in exchange-traded funds may be held by individual investors, according to BlackRock, the world's largest money manager.
"Your little guy is going to get hit by the doorknob on the way out," Williams said.
When it worked to create the fund, one concern was that the exchange-traded product might contribute to a bubble. Burton and his investment team worried that too much success would shoot gold prices up too fast, resulting in a crash like the one that occurred in January 1980, he said. Back then the bubble burst in one day and took two decades to recover.
Ultimately those engineering what would become SPDR Gold decided it wasn't their job to worry about it.
"Our primary mission was to find every button we could push to stimulate demand," Burton, 59, said in an interview in London. "We also knew that we had launched something that we could not control."
What if the funds were so successful that gold went into a bubble?
"There was a potential perfect storm scenario where suddenly gold would fall into the clutches of hedge funds and momentum traders in very, very aggressive, leveraged plays, which could spike the price and then drop the floor out from underneath it," Burton recalls of the talks.
"Our biggest concern was it would burn another generation of investors and you'd start the whole goddamned tale of tears over again," he says.