Interesting story. I can't really see how this would make financial sense if it didn't jump start organic sales. And for the money, I would think that a well placed media campaign (or even an ad campaign) would work better. But who knows?
http://online.wsj.com/article/SB1000142 ... 00544.html
Here's How To Get Craig And MT's PP Book On The WSJ Best Seller List
Moderator: Global Moderator
Here's How To Get Craig And MT's PP Book On The WSJ Best Seller List
"Now remember, when things look bad and it looks like you're not gonna make it, then you gotta get mean. I mean plumb, mad-dog mean. 'Cause if you lose your head and you give up then you neither live nor win. That's just the way it is. "