Quick terminology recap:
Maturity is simply the amount of time remaining before a bond matures.
Duration is a more complex measure of how sensitive a bond is to interest rate changes. It is a function of maturity and several other factors.
http://www.investopedia.com/terms/m/maturity.asp
http://www.investopedia.com/terms/d/duration.asp
The orthodox policy is to buy treasury bonds at 30 years' maturity, and sell them at 20 years' maturity, so that the maturities of bonds in the portfolio range from 20-30 years.
AFAIK, the only fund that follows precisely this 20-30 year policy is TLT (current duration=17.67 years).
There are other low-cost funds that follow a similar strategy. VUSTX "is expected to maintain a dollar-weighted average maturity of 15 to 30 years." VGLT and TLO hold 10-30 year bonds. FLBAX maintains "a dollar-weighted average maturity of 10 years or more." In the current economic environment, all of these funds' effective duration is practically identical to TLT's. However, there is always some risk that conditions will change in a way that makes these funds behave significantly differently from the orthodox policy.
Lumping cash and bonds together into one 50% component has been discussed before; search for "barbell" and "bullet." Executive summary: in theory the bullet is equivalent, and backtesting makes it look equivalent in practice, but again there is a nagging concern that some extreme circumstance could cause it to behave differently.
My take is that TLT is the only ETF that happens to implement the PP policy perfectly, and its expenses and volume are reasonable, so KISS and just use that. But, if you have some pressing reason to use VUSTX, VGLT, TLO, or FLBAX, they are good options too. (You might have limited options in a 401k, or be ruthlessly minimizing commission costs, for example.) The "bullet" seems like it's bending rules too far, but if it's that or nothing (e.g. a PP-hostile 401k), it's acceptable.