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What Emotion Goes Viral the Fastest?

Posted: Mon Jun 02, 2014 3:08 am
by MachineGhost
They gauged various online emotions by tracking emoticons embedded in millions of messages posted on Sina Weibo, a popular Twitter-like microblogging platform. Their conclusion: Joy moves faster than sadness or disgust, but nothing is speedier than rage. The researchers found that users reacted most angrily—and quickly—to reports concerning “social problems and diplomatic issues,”? like a 2010 incident where a tainted food additive was believed to cause a neurodegenerative disease or when an international shipping dispute prompted an eruption of nationalist rage against Japan.

Read more: http://www.smithsonian.com/science-natu ... 180950182/