Funny, I don't remember Fidelity running articles telling people to hold gold
Posted: Wed Apr 24, 2013 9:23 am
"Once upon a time, asset allocation for an individual investor amounted to a simple formula: stocks, bonds, cash and gold.
The financial rule of thumb involved keeping 5% to 10% of a portfolio in gold, as a salve for uncertain economic times -- a hedge against inflation, currency risk, and political and socioeconomic troubles.
As asset allocation evolved to where investors could slice and dice the world into precise slivers and varied exposures, the rule about holding gold started slipping away: The traditional gold allocation rule was cut back from 10% of assets down to 5% when it didn't seem to work so well over the course of the 1980s, and it continued to decline until going virtually extinct during the bull market of the 1990s. It re-emerged -- perhaps as an alibi for chasing performance -- as gold bounced back strong when the Internet bubble burst. For the better part of the past decade -- fueled by easier access and trading thanks to the emergence of exchange-traded funds -- average investors and professional money managers have adopted the standard gold allocation."
from
https://news.fidelity.com/news/article. ... sting-etfs
The financial rule of thumb involved keeping 5% to 10% of a portfolio in gold, as a salve for uncertain economic times -- a hedge against inflation, currency risk, and political and socioeconomic troubles.
As asset allocation evolved to where investors could slice and dice the world into precise slivers and varied exposures, the rule about holding gold started slipping away: The traditional gold allocation rule was cut back from 10% of assets down to 5% when it didn't seem to work so well over the course of the 1980s, and it continued to decline until going virtually extinct during the bull market of the 1990s. It re-emerged -- perhaps as an alibi for chasing performance -- as gold bounced back strong when the Internet bubble burst. For the better part of the past decade -- fueled by easier access and trading thanks to the emergence of exchange-traded funds -- average investors and professional money managers have adopted the standard gold allocation."
from
https://news.fidelity.com/news/article. ... sting-etfs