Gyroscopic Investing

Fashion trends might be ephemeral, but—if you buy into Tide’s branding efforts—clean clothes, no matter what kind of clothes they are, are essential to your well-being, or even to your sense of self-worth. “It makes you feel prepared, like your priorities are straight,”? Kopelowicz says. It just happens that the high demand for Tide that message fuels also sustains criminal enterprises.

http://nymag.com/news/features/tide-det ... gs-2013-1/

Great article. Although makes me feel poor though and out of touch for not using Tide.

Bio-Kleen is great.