Gyroscopic Investing

Moreover, this meat-eating association with disease is a tiny association. Tiny. It’s not the 20-fold increased risk of lung cancer that pack-a-day smokers have compared to non-smokers. It’s a 0.2-fold increased risk — 1/100th the size. So with lung cancer we could buy as a society the observation that cigarettes cause lung cancer because it was and remains virtually impossible to imagine what other factor could explain an association so huge and dramatic. Experiments didn’t need to be done to test the hypothesis because, well, the signal was just so big that the epidemiologists of the time could safely believe it was real. And then experiments were, in effect, done anyway. People quit smoking and lung cancer rates came down, or at least I assume they did. (If not, we’re in trouble here.) When I first wrote about the pseudoscience of epidemiology in Science back in 1995,  “Epidemiology Faces It’s Limits”?, I noted that very few epidemiologists would ever take seriously an association smaller than a 3- or 4-fold increase in risk. These Harvard people are discussing, and getting an extraordinary amount of media attention, over a 0.2-fold increased risk. (Horn-blowing alert: my Science article has since been cited by over 400 articles in the peer-reviewed medical literature, according to Thomson Reuter’s Web of Knowledge.)