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Why was failed Craker Barrel logo called "woke"?

Posted: Wed Aug 27, 2025 10:44 am
by ochotona
It was a terrible, depersonalized, emotionless design, and say that even I have only eaten there once, not a repeat customer. But why was it called "woke"? This leads me to believe that "woke" is just a catch-all bin for anything that some people don't like.

Re: Why was failed Craker Barrel logo called "woke"?

Posted: Wed Aug 27, 2025 2:22 pm
by Mountaineer
ochotona wrote: Wed Aug 27, 2025 10:44 am It was a terrible, depersonalized, emotionless design, and say that even I have only eaten there once, not a repeat customer. But why was it called "woke"? This leads me to believe that "woke" is just a catch-all bin for anything that some people don't like.
It is woke because it endorses DEI:
Dumb
Erroneous
Insensitivity

Re: Why was failed Craker Barrel logo called "woke"?

Posted: Wed Aug 27, 2025 2:39 pm
by Xan
ochotona wrote: Wed Aug 27, 2025 10:44 am It was a terrible, depersonalized, emotionless design, and say that even I have only eaten there once, not a repeat customer. But why was it called "woke"? This leads me to believe that "woke" is just a catch-all bin for anything that some people don't like.

I've wondered the same thing. Was it because of getting rid of the old guy in the rocking chair? I don't have any other guess.

Re: Why was failed Craker Barrel logo called "woke"?

Posted: Wed Aug 27, 2025 3:19 pm
by yankees60
I asked Perplexity Pro for an answer regarding this! What I got was an answer with this forum being the sole reference!


"The failed Cracker Barrel logo was called "woke" mainly because it replaced the old logo featuring a traditional image of an old man in a rocking chair with a new depersonalized, emotionless design. Some people interpreted this change as endorsing DEI (diversity, equity, and inclusion) themes, which often get labeled as "woke" by critics. Others saw the term "woke" used as a broad catch-all for anything disliked, including the removal of the nostalgic rocking chair man figure. The controversial reception stemmed from a sense that the new logo lacked the warmth or identity of the original and was linked by detractors to political or cultural correctness."

Re: Why was failed Craker Barrel logo called "woke"?

Posted: Wed Aug 27, 2025 3:48 pm
by flyingpylon
There was much more to it than just the logo.

https://x.com/robbystarbuck/status/1959 ... 78743?s=61

Re: Why was failed Craker Barrel logo called "woke"?

Posted: Wed Aug 27, 2025 11:00 pm
by boglerdude
culture war is gender war. DEI puts women into power.

AI is another trojan horse. The hotmail app moves spam out of your inbox but the web version acts like it cant tell whats spam. You'll read vinny's posts and think human nature isnt evil, but there are people who spend all day spamming with no remorse

Re: Why was failed Craker Barrel logo called "woke"?

Posted: Sun Aug 31, 2025 6:02 am
by ochotona
flyingpylon wrote: Wed Aug 27, 2025 3:48 pm There was much more to it than just the logo.

https://x.com/robbystarbuck/status/1959 ... 78743?s=61
Well then, you can't buy from Chevron and Shell, or take Ozempic / Wegovy from Denmark, drive a European car like a Benz or BMW, you can't fly on Airbus, etc etc etc. Your electrical company can't use transformers and components from ABB.

I'd like to see the video of this person showing up for an airline flight and refusing to board because its an airbus and "they want to speak to the manager". Or boycotting electricity because of ABB parts in their grid. Fine, roast in the summer heat in the dark.

It's just all clickbait and eyeballs and selling outrage and you're the project, not the opinion.

Re: Why was failed Craker Barrel logo called "woke"?

Posted: Sat Sep 20, 2025 6:44 pm
by Jack Jones
Image

Re: Why was failed Craker Barrel logo called "woke"?

Posted: Tue Sep 23, 2025 8:28 am
by ochotona
What I really dislike about DEI impacts on advertising and PR is that minorities and women are being cancelled, too.

Case in point... Washington Redskins, and Land O Lakes Butter, Aunt Jemima Pancakes. Kind of creepy stereotypes or tropes, OK, got it. But instead of putting on positive role models and language for native americans or Blacks or women, they just ELIMINATE them, I'm sure it was the lawyers, but the end effect was a kind of ethnic cleansing, which to me feels like another kind of racism... not an improvement.

Those pesky minorities... ok, we'll just get rid of the people. Same idea as the old Cracker Barrel man... de-humanize the ad. It's a Brutalist approach.

It's not pregnant women, it's pregnant people. So you cleanse out of the mind of people all of the struggles of mothers to get healthcare (doctors used to go from morgue to birthing stool without a handwash), the Sufragettes, all of that and you're all just "pregnant people" now?

No more actresses, just actors. But the sexism inherent in that is, it ALWAYS DEFAULTS TO THE MASCULINE. Why not call all actors actresses? You're not a mother anymore, you're a parent. Parent derives from pater, the masculine!

I think there is nothing more stupid than Latinx. I know zero native Spanish speakers who use this. "Ahora yo estoy escribiendo en my computadorx sobre le assuntx de idiomx." What asinine shit. No more EL ELLA LA no more o or a endings for any nouns. It's totally crazy.

Re: Why was failed Craker Barrel logo called "woke"?

Posted: Wed Sep 24, 2025 2:51 pm
by dualstow
Agree