Tortoise wrote: ↑Sat Apr 18, 2020 4:17 pm
When a large fraction of the users of a product resort to loopholes/scams or the black market (e.g., pirating), it generally indicates that the seller is charging a price above the true market price (i.e., the price is not accurately reflecting the true value that most customers are placing on the product).
In the case of WSJ, they are simply charging too much for their product. They’d make more money by charging a bit less, and as an added benefit, fewer people would be tempted to use loopholes/scams to get their product.
Sorry, I'm just now getting caught up on this thread, so I'm just now bumping this back-and-forth from a few pages ago, as it's actually a subject that I'm extremely passionate about.
I'm generally in agreement with Tortoise's comments, but I'm excited to provide a much more verbose perspective on it

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FWIW, I'm a software developer and a "creative", but I also believe that the entire concept of "Intellectual Property" is immoral (recommended: read some of Stephan Kinsella's writing on this subject). This combination is probably pretty rare, as my beliefs about IP can seem opposed to my ability to profit off of software or creative work I might develop. I like to think that it gives me a more objective perspective on the subject.
When I was a kid I "pirated" games for my Commodore 64 and Amiga. Later in life I would rip rented DVDs and even Blu-ray discs. I don't do those things currently, partially because I'm older and better-off financially (so some of those things I might have balked at the prices of wouldn't seem as expensive now, but also I would have more to "lose" by getting in trouble for it). But I'm also buying more software and movies now because the prices (and licensing terms) are a lot more reasonable than they used to be, IMO. There are a lot of great apps for my iPhone, iPad, or MacBook that seem "cheap" compared to what software cost years ago. And I can buy an app for my iPhone and be "officially allowed" to install it on my wife's and/or daughter's iPhone without paying any extra. Apple makes it difficult (impossible?) to "jail break" an iPhone these days, so I don't know if pirating iPhone apps is even a thing these days but, even if it were, why would I go to the trouble (and potential legal risk) just to save the $1-5 that most apps cost these days? (and many don't cost anything, and are instead supported by ad revenue)
Movies are similar, but not quite as good of a deal. I buy most of my movies via iTunes these days, and watch them via my Apple TV (streaming media box). I find most movies these days to be crap, but I still find myself paying $20 to "own" the movie, versus $4 (or whatever it usually is) to rent it. At my age, and especially after a cocktail and some wine and a late dinner, I find myself falling asleep at some point during the movie. So I've been burned in the past by renting a movie, only to not have time to finish watching it until after the 48-hour rental window had passed. I figure also that we might have been willing to go to a movie theater and pay more than $20 for 3 of us to see it, not including the overpriced popcorn and drinks. Also, if I was a person who traveled often (I'm not) Apple makes it both super-easy and permissible to download that iTunes movie onto my laptop or iPad to watch on the plane.
But movies still aren't a "great" deal compared to my iPhone/iPad/MacBook apps. $20 for a movie I might not watch again for another year (if ever)? So it doesn't surprise me that there still *are* a significant number of people who find ways to circumvent this by ripping Redbox rentals (where you're still contributing "something" financially, spending time/effort to circumvent the copy protection, and then spending money on extra disk storage to store your library locally), or who find these movies online (which is often a mixed bag quality-wise, and where you're adding some legal risk to yourself).
Getting into somewhat fuzzier territory, I also share my iTunes account with my brother, and he shares his with me. He's 10 years older than me and lives in another state. He has a huge iTunes library that he's amassed over the years, and I've got a smaller (but still pretty large) iTunes library of my own. On my Apple TV I can very easily swap between using my account or his account...I don't even need to re-enter the passwords (it saves multiple accounts). I'm not sure if Apple added this feature to intentionally "support" this use case or not. Either way, I feel no guilt about it. If he came to my house to visit, it would seem perfectly reasonable to expect that he should be able to log into my Apple TV in order to access his movie library.
So, my point being that a lot of the "reasons" why I might have been more pro-piracy in the past have been resolved amicably these days.
Getting back to the original topic of the WSJ online: I mentioned that I don't really have a whole lot of desire to even read their articles. It sounds like they may have better content than most, so I wouldn't necessarily mind reading their content. But it wouldn't be worth it to me to pay $20/month. $1/month? Maybe, maybe not even that. If I had a stronger desire to read their content, I could see paying $1 or more to read it, but still can't ever imagine paying $20/month to read it. YMMV. Do you think they'd rather that I pay $1/month to read it versus giving them $0/month to not read it?
I remember reading a while back a story about how (if I'm remembering right) Microsoft was selling some of their software for dirt cheap in certain places in the world, because software piracy was so rampant. They would rather get something, rather than nothing, and it wasn't "costing" them anything other than "potential" profits (which they weren't going to get anyway). Software can be easily/cheaply (even freely) duplicated.
On the flip side, I want to be clear that I have no qualm with a company that decides to charge top dollar for their software, locks it down with copy protection and limited "rights" for the consumer, and charges regular upgrade or annual licensing fees. That's their prerogative. But I also wouldn't shed a tear for them if I learned that someone cracked their copy protection and put it out on the internet for others to download for free. If it was a popular enough app for a large enough audience, it would surprise me if such an alternate source like that wasn't available, as it just seems like common sense that such a "market" would emerge. If it's a niche app catering to customers with deep pockets, and where support is often necessary, it might be in their best interest to continue charging what they're charging. If there's a potentially huge market of cost-conscious users who don't need much, if any, support, then I'd count them as being stupid for stubbornly "overcharging" for their software, as they'd make out better if they lowered their price or, better still, figured out a different pricing/feature structure, where they could sell to the smaller segment at a higher price, and the other segment at a low price.
I make a distinction between "Intellectual Property" which is not "scarce" and thus should not be considered to be "actual" property, versus actual property which *is* scarce. If you build a bicycle and I steal it, you no longer have your bicycle. I do. That's clear theft. If I make a copy of your bicycle, you still have your bicycle. You've just "lost out" on the ability to profit from selling me one of your bicycles, and you never had a natural right to have me buy your bicycle in the first place. Preventing me (via man-made/enforced IP laws) from making my own copy is actually immoral and a form of slavery, as you are infringing upon my natural rights to combine the resources I own with my skills/time however I see fit.