mathjak107 wrote: ↑Wed Dec 04, 2019 4:38 pm
As they say you don’t want to see how the sausage is made. But non the less when the ingredients are displayed in front of you it is hard not to see the components...
In the book your money your brain , modern brain imaging equipment was used to scan investors both under hypothetical and then actual situations where money was invested and at risk .
Hypothetical situations had very logical decisions made with different parts of the brain ....but under real loss potential with real dollars involved a totally different part of the brain lit up and that part was associated with the most vial stimulus ...watching videos of people vomiting ,smelling dog poop , a druggie needing a fix , all brought the same illogical part of the brain in to play ...
The brain found just the thought of being down or losing money was horrible and caused bad investor behavior .
The funny thing was that once you were down the brain relaxed and brought back the logical side ...the book was written Jason zweig the son of Wall Street week Marty zweig
